Build your personal and company brand on LinkedIn

The LinkedIn Branding Show Podcast

The LinkedIn Branding Show empowers women entrepreneurs, experts, and small business owners to rise up and stand out as they build personal and company brands on LinkedIn.Join your hosts, Michelle B. Griffin and Michelle J. Raymond, aka #MichelleSquared, for fun and real conversations plus actionable takeaways with a community of powerful and amazing women business owners looking to grow with a "good together" approach to personal brand and business branding.

Candid Conversations and Real-life Lessons

We don't hold back and share honest and real takeaways, exactly what we teach our LinkedIn clients.

Actionable Takeaways You Can Easily Implement

No one has time for long and boring episodes. We make it fun with easy steps to grow on LinkedIn.

Community of Support for Women in Business

You're never alone on your journey. We're cultivating a global community of women growing on LinkedIn.


Michelle B. Griffin

Michelle B Griffin is an internationally certified personal branding authority, and marketing/PR strategist and coach for ambitious women entrepreneurs and experts wanting to build standout personal brands to launch, grow and scale their online businesses on LinkedIn and beyond.

Michelle B. Griffin
Michelle J. Raymond


Michelle J. Raymond

Michelle J Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.


Helping Women in Business Stand out to Rise up on LinkedIn and Beyond

Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary yet different strengths to rise up on LinkedIn and in our own businesses.Both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.The LinkedIn Branding Show has been created to pay these lessons forward and create a community of powerful and amazing women business owners who are building successful businesses in 2022 and beyond.The LinkedIn Branding Show podcast teaches women entrepreneurs, subject matter experts, and business owners how to use personal and company branding on LinkedIn to win dream clients outside of the often talked about LinkedIn clichés.

© 2022 The LinkedIn Branding Show by MichelleSquared Co. (Michelle B. Griffin and Michelle J. Raymond)